And it might be like this for a while since I know a lot of people are curious about the brand (and also because I just purchased a lot of makeup from them hehe). Additionally, if you have a shiny T-zone or simply like to set your makeup, this tinted moisturizer looks lovely underneath the Rare Beauty Always an Optimist Soft Radiance Setting Powder ($22), which is sold in five shades and features a convenient, mess-free lid.įormula: Liquid | Shades: 24 | Size: 1 oz.Another day, another Rare Beauty review. While it applies beautifully on its own (both with brushes and sponges, as well as fingers), it looks especially great applied overtop the Rare Beauty Always an Optimist Illuminating Primer ($26), as it gives it something to grip to while smoothing out the appearance of pores and pumping up the radiance factor. As the brand says, it’s “no-makeup makeup in a bottle” - and with a skincare benefit, given it’s infused with SPF 20 protection. It’s so dewy and lightweight that it leaves skin looking even, fresh, and radiant without feeling the slightest bit cakey. This tinted moisturizer is buildable and offers light to medium coverage, something that more than 121,000 Sephora shoppers can get behind. ( Psst: If you’re looking for all-over coverage, the Rare Beauty Liquid Touch Weightless Foundation ($29), which is also a popular fave, is sold in the same 48 shades so that you can find your exact match for flawless coverage.)įormula: Liquid | Shades: 48 | Size: 0.25 oz. In addition to brightening my skin, the formula also works to calm redness (should that be what you’re looking to cover, too) thanks to its gentle, nourishing formula infused with lotus, gardenia, and white water lily. For me, I love the way it blends beneath my eyes, on my forehead, and down the bridge of my nose. Shades aside, this concealer is buildable, though, and since it’s ultra-hydrating, it won’t cake up or settle into fine lines if more than one layer is applied.Īs far as the application goes, you can dot it anywhere you’d like a little extra coverage. If you’re worried that such a large offering will make it overwhelming to choose a shade, know that Selena thought ahead and actually has a quick Shade Finder quiz to make the process as simple as possible - even online. Read on for our favorite Rare Beauty products (that this writer has personally tried and stands behind!).įirst things first: This concealer is sold in an astounding 48 shades ranging from light to deep. “Research has shown that these consumers are looking to brands whose values align with their own and with mental health at our core, Rare Beauty has deeply resonated with this audience." "Our community is made up of Millennials and Gen-Z who have grown up with Selena,” Di Meo tells us. The brand also supports mental health initiatives - one percent of all Rare Beauty sales are donated to the Rare Impact Fund to support access to mental health services and resources for young people. Suffice to say, Rare Beauty is empowering - but not just from an aesthetic stance. This idea is central to the brand because Selena believes that makeup is something to be enjoyed, not something you need.” “Rare Beauty believes in makeup made to feel good in without hiding what makes you unique. The brand also sticks to the basics with more neutral color offerings that are just as capable of creating stunning makeup looks. “We’re not here to compete, but rather be included in the discussion,” Di Meo tells us. “She has spoken about how she felt a lot of pressure at a young age to look a certain way which led her to create a brand that changes the conversation around beauty and perfection, and instead celebrates individuality and uniqueness.” “Selena grew up in a makeup chair and she saw society’s impossible beauty standards first-hand, which negatively affected her mental health,” she tells PEOPLE. Since its launch, Rare Beauty has grown its portfolio even further, now selling a variety of face, cheek, eye, brow, and lip products, still prioritizing formulas that accentuate natural beauty.Īccording to Cynthia Di Meo, the Global Makeup Stylist at Rare Beauty, Selena places such a heavy emphasis on her products and formulas due to her personal experience with beauty, as well as the beauty industry and society at large that she grew up with. The brand first launched with 14 product categories across color cosmetics, equating to roughly 150 products, given the vast color ranges of each of the SKUs. While many celebrities had come out with their own beauty brands at that point, Selena’s immediately stood out with its vanity-worthy packaging, expansive color ranges, and formulas designed to accentuate (rather than camouflage) the wearer’s natural beauty. Rare Beauty by Selena Gomez debuted in 2020, amidst the chaos of the pandemic, acting as a bright spot for beauty lovers in an otherwise dark time.
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